Are You Ready for Your Close Up: Preparing for Your 15 Minutes of Fame
My husband often says, “Be ready when it’s your time”. This notion can prove to be effective in a plethora of scenarios. I relate in so may ways to business as well as life.
I recently had the opportunity to participate in a series of interviews as my company I Love Me sponsored the Collision Course Fashion and Concert Series. Although this was one of my first red carpet events, I felt extremely comfortable. During the interview process, I did not question what I would say or how I would say it. I felt like I had already been there before.
About 3 years ago, I took a guerrilla marketing course from one of the most energetic instructors ever. He not only demonstrated but provided us with real working opportunities to construct the meaning, message and purpose that our companies would reflect. He taught us to put great thought into this and never begin a new company just because we had a product or service. He would always ask “What will your business stand for”? This takes on great meaning because in life and business, we will always be drawn back to the question. It reveals the very existence of why we exist. If we can answer this, we are always prepared for people to take a closer look at who we are as people as well as what our business stand for.
More often than not in the small business arena, people are doing business with people not products. Here are some tips that I suggest to prepare for your close up:
1. Create a Roadmap
I often speak from a vantage point of who I will be as opposed to who I am today. If I can envision myself surrounded by the completion of my future goals, I will govern myself accordingly. When being interviewed, a common question is: “what are some of the upcoming projects that you have in the works”? I believe that we should always be working on building our futures.
If you don’t know where you are going, there is no point in getting in the car. We must be strategic in our final destinations and the paths in which we take to get there. Every moment wasted establishes the possibility of an expired dream. In the words of Sweet Brown “Ain’t nobody got time for that”. Many people sit on their dreams and analyze it to the point of suffocation. The sooner you decide where you are going, the sooner you can clarify when your time arises. As the executor of your destiny, you must know it better than anyone. This will allow you to communicate it effectively to others.
3. Make a decision about who you are move.
When you know who you are, it is very easy to share with others. We live in a time where so many people pretend to be something that they are not. No one can be you better than you. It is always better to know what you stand for and what you represent. This is the essence of branding. When working with clients, I always ask them to consider their “Image Legacy”. This is a term that I created that refers to the image that they will leave behind. What will people remember most about you? Were you an advocate for women’s rights? Were you an amazing athlete or entertainer? Most importantly, did you make a difference in the lives of others. These are all things that create an interesting person who is genuine. Being real always translates better to audiences.
Stand in the mirror and pretend to be interviewed. Ask yourself questions that you do not know the answer to and prepare accordingly. Call friends and ask them to allow you to explain your business or yourself as though you were being interviewed. If you are on a path to success, someone is bound to ask you how you got there. Keep in mind, the most imporant part of your story is the journey.
5. Be Encouraged.
We all face valleys and pitfalls; no really good story is complete without them. Last week, I interviewed two different celebrities who spoke of their hardships and I established a new found respect for the work that they put in to be where they are now. When we are in the midst of difficult times, we must envision ourselves victorious. Be encouraged in knowing that every little effort that we make towards fulfilling our purpose is a step towards making the world a better place. In doing so, we are preparing for our 15 minutes of fame.
Ardre Orie is an Entrepreneur/Philanthropist